Nike was host of "The Ride," an invitation-only event for the nation's top-ranked boys and girls high school lacrosse players. The event was patterned after similar events Nike holds for football, basketball and soccer players.
The events feature expert coaching, top-notch competition and, for the participants, wide-eyed access to the company's headquarters near Beaverton. Nike also pays for participants' transportation and living expenses.
I was there for a few hours of drills.
